Online Banking in Bangladesh An Empirical Analysis

Advances in electronic banking technology have created novel ways of handling daily banking affairs, especially via the online banking channel. The acceptance of online banking services has been rapid in many parts of the world. In the leading e-banking countries the number of ebanking contracts has exceeded 50 percent. This study investigates into online banking acceptance in the light of the traditional technology acceptance model (TAM), which is leveraged into online environment. DBBL is inclined to investigate into the relation between perceived usefulness (PU), perceived ease of use (PEU), perceived enjoyment (PE), information on online banking, security and privacy and online banking use of DBBL consumers. The research was conducted with a survey sample (n=100). The findings of the study indicate that perceived ease of use, security and privacy and information on online banking on the Website were the main factors influencing online-banking acceptance. Once the analysis of this study was put into effect, the researchers came across several impeccable findings that need to be dealt with proper care for improving customers’ online usage. The findings are as follows: perceived ease of use, security and privacy and online information are significantly positively correlated with online banking uses of the customers. Therefore, DBBL should consider these factors when they look forward to increasing their online banking uses, which in turn would increase the organizational development. The regression outputs suggest that perceived ease of use and security and privacy are the most essential and crucial variables that could explain variation in online banking uses. This is why DBBL should improve and give proper attention to make sure the ease of use of online banking and ensure customers security and privacy.